The single biggest reason influencers leave money on the table isn't their follower count or their engagement rate — it's not knowing what they should charge in the first place. This guide fixes that.
Instagram static post: $10–$15 per 1,000 followers. Instagram Reel: $15–$25 per 1,000 followers. TikTok video: $12–$20 per 1,000 followers. YouTube integration (30–60 sec): $15–$40 CPM. YouTube dedicated video: $20–$50 per 1,000 subscribers. These are starting points — your actual rate depends on adjustments.
An account with 100K followers and 5% engagement is worth significantly more than one with 100K followers and 0.8% engagement. If your engagement rate is above the platform average for your tier, apply a 20–50% premium to your baseline.
Premium niches (1.5–2× baseline): Finance, B2B software, luxury goods, real estate, legal. Standard niches (1× baseline): Fitness, food, travel, lifestyle. High-volume niches (0.8–1× baseline): Entertainment, gaming, general humor.
Brand exclusivity: add 25–50% to base rate. Content usage rights: add 50–100% per 6-month window. Whitelisting: add 30–75%.
Ask what their budget is. If it's below your floor rate, decline gracefully. Never discount your base rate — offer a smaller deliverable instead. Saying no to underpriced deals is one of the most important business skills a creator can develop.
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