United StatesInfluencers

The United States leads the global creator economy by every measure — total creators, audience size, revenue, and cultural influence. From MrBeast's record-breaking YouTube empire to the political commentators shaping national discourse on Twitter/X, American creators set the standard that the rest of the world follows. Silicon Valley's platforms — YouTube, Instagram, TikTok (via US operations), and Twitch — were built around American creators and audiences first.

The US influencer landscape is uniquely diverse, spanning entertainment megastars, political pundits across the ideological spectrum, gaming streamers, fitness coaches, food creators, and business influencers building multi-million dollar brands. Regional creator cultures have emerged too — from LA's beauty and lifestyle scene to New York's media and fashion influencers to Austin's tech and podcast ecosystem.

IIDB tracks American influencers across every platform and category. Browse the full roster below, sorted by total followers, to explore the creators who define internet culture worldwide.